About the designer:
Hello, I hail from a little town in the heart of the English countryside, near the Cotswolds. After earning my BA (Hons) fashion, I moved to NYC for a design consultancy post focusing on womenswear.
My design experience spans the womenswear market from Jill Stuart, DKNY and more recently working on projects with designers Kinder Agguggini, Matthew Williamson and Giambattista Valli.
I made my way into childrenswear designing the odd skirt here, a top there whilst working in womenswear until a meeting with Harrods on moving to London changed all of that when they encouraged me to create a real collection for their store. And so with a little trepidation and a massive dollop of hope in Jan of 2016 I presented my first Foggiest collection, delivering it to the stores in the Spring of the same year
It's been a great ride thus far. With two awards and three accolades in its first year, the brand is growing quietly on the international landscape. I keep marketing lean and eschew social media collaborations preferring pro-alliances with brands that share a vision in helping others less fortunate than ourselves; as well as working congruously with our customer's needs.
What makes this brand unique? It's hard to see what makes these pieces so special on the screen. You have to go into a store, see it worn or meet me with the collection to see the delicate swirl of brushstrokes, gentle daubs and sometimes unexpected mille feuille of colours; the way the artworks dance poetically with these easy to wear, charming silhouettes designed to move simply and free.
Doing Good by Feeling Good:
I haven't The Foggiest is a conscious thinking brand. It's currently made entirely in the UK but this Fall, I will be expanding the line with product developed by global artisans and homeworkers through an incredible nonprofit organization committed to their social and economic advancement, alleviating poverty, strengthening families and preserving endangered, cultural traditions
I hope I have piqued your interest with I Haven't The Foggiest. Do swing into a store or reach out to me. We're always open for you.